A businessman with common sense.

That’s the message from Republican candidate for governor Tim James in his first :30 TV spot.

The James gang says the spot will run statewide, starting today.

Titled “Businessman,” James ends the spot with the words “Let the common sense (dramatic pause) begin.”

Watch it on YouTube.

James is the latest Republican to join the air wars. Bradley Byrne was first to hit the air in January with a series of spots. Kay Ivey and Robert Bentley have also rolled out commercials in recent weeks.

Danny at Political Parlor noted over the weekend the perhaps not-so-subtle swipe at Byrne in Bentley’s “One Candidate” spot. Watch and judge for yourself.

Read more of Rick Journey’s blogs here.

Filed under: Elections